Introduction: The sticker price for a college (more commonly, the cost of attendance) often shocks many families. Financial aid can help make higher education accessible even when the cost of tuition...
Introduction: In the dynamic landscape of higher education, colleges and universities face myriad challenges, and one of the most critical aspects of their operations is Enrollment Management. Enrollment management is...
Zeroing in on a college is a herculean task in itself but when you throw in the financial aspect of matching your budgets and understanding the various costs involved it...
Introduction In today’s highly competitive era of higher education, universities and colleges in the US encounter several hurdles when it comes to attracting and enrolling students. Rising tuition costs, increased...
Marketing is a key business function to help differentiate products and services in today’s competitive global market. Businesses spend a fortune and pay attention to their budget towards growing, building...
The complexity of marketing communications is increased by incorporating technology into business strategy, necessitating advanced analytics of marketing performance. There are gaps in the systematic description of the methods and...