Marketing is a key business function to help differentiate products and services in today’s competitive global market. Businesses spend a fortune and pay attention to their budget towards growing, building, and maintaining relationships with their customers. It is imperative for retailers, manufacturers, consumer goods, banks, hospitals, etc. to optimize their marketing spend. What is Marketing […]
The complexity of marketing communications is increased by incorporating technology into business strategy, necessitating advanced analytics of marketing performance. There are gaps in the systematic description of the methods and explanation of their capabilities due to the rapid advancements in marketing attribution methods. Today’s buyer’s journey includes several actions across multiple touchpoints and channels. A […]
Companies use data analytics all around the world to help them make informed decisions and can help to predict what will happen in the future. We can make these analytics possible through the use of data collection, storage, and processing. It can also identify trends and patterns within extensive sets of information. Companies can use […]
Since its inception, the banking industry has been a staunch opponent of change. However, financial services are not immune to the world’s largest technological transformation, which has been attributed to AI. Apart from the pressure to adapt to the digital economy, banks have begun to uncover some quite beneficial AI applications. AI has made significant […]
Retail is one of the prime industries in today’s economy. In 2025, the global retail sector is expected to generate USD 31.7 trillion in revenue (with approximately USD 1.32 trillion in sales in the USA alone). The retail industry accounts for a significant part of global GDP and employs billions of people. Retail analytics is […]
The rise of Fintech, changing consumer behavior, and advanced technologies are all disrupting the financial services industry, including its most visible member, insurance. The insurance industry is poised for a digital transformation of how it conducts business, with analytics capabilities at the forefront. The use of data analytics in the insurance industry is growing all […]
Fostering informed financial decisions through cost transparency in university education Studies by Lillis and Tian (2008) show the cost of college is an important factor for student and their parents in college selection. Specifically, the cost of education is a limiting criterion for students belonging to the economically disadvantaged section of society. Only 60% of […]
Big data analytics refers to the process of examining extremely large and diverse sets of data to identify patterns and draw analysis-based conclusions. While organizations from multiple industries have been benefiting from the marvels of this field of science, researchers have only recently started exploring its applications in the higher education sector. Big data analytics […]
For college-bound students, the transition from school to a higher education institution is a daunting yet exciting journey, full of surprises. From receiving the acceptance letter to arriving on campus in the fall, these young adults have to deal with some major enrollment-related responsibilities and decisions that carry significant weight and nerve-racking pressure. Consequently, a […]
While an increasing number of students are now enrolling in colleges, not all of them complete their education. Student retention rates in multiple colleges across the United States are facing a serious decline, according to the National Student Clearinghouse Research Center, which launched its sixth annual report on college completion rates in the US […]
A college education isn’t quite like it used to be a decade ago. Higher education administrators are now actively making efforts to improve gender and ethnic diversity in classrooms. They’re also using technological innovations to enhance the rate of retention and the overall college experience for students. These sweeping shifts in higher education have pushed […]