Big data analytics refers to the process of examining extremely large and diverse sets of data to identify patterns and draw analysis-based conclusions. While organizations from multiple industries have been benefiting from the marvels of this field of science, researchers have only recently started exploring its applications in the higher education sector. Big data analytics offer unprecedented growth and improvement opportunities to colleges. By studying massive student data sets, academic institutions can not only improve their enrollment efficiency but also make better recruitment-related decisions for the future based on insights provided by the study. Learn about how big data analytics is revolutionizing the higher education sector through this blog.