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Virtue Analytics

Use ML & AI to improve your enrollment yield, processes, and increase NTR

HIGHER EDUCATION

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Custom-designed AI & ML products to improve productivity

TECHNOLOGY SOLUTIONS

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Drive data-driven business decisions with intelligent insights

ADVANCED ANALYTICS

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Virtue Analytics

Virtue Analytics is an AI and analytics company dedicated to the higher education sector, delivering AI-driven products and strategic analytics services that help institutions make accurate, and timely decisions across the student lifecycle. Our solutions support critical admission and enrollment processes from discovery and recruitment to evaluation, enrollment, retention, and graduation by combining advanced machine learning, robust data modeling, and deep higher education domain expertise. Working closely with senior leadership teams, we translate complex data into clear, actionable insights that align institutional mission, compliance requirements, and long-term financial sustainability.

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Our Clients

Marquette University
Lyon College
ASUN College
Beacon College
The University of Memphis
Limestone University
UNWSP
Aurora University
NorthStar
Capital Technology University
College Possible
Keuka College
Wallin
University of St. Thomas
Evoke Health
Gemini Healthcare
Awards

Awards & Recognition

Recently recognized as one of the most promising and scalable analytics and technology start-ups in the state of Minnesota, USA.

Launch Minnesota
University of Minnesota
Dept of Admin Minnesota
MNCup
MEDA Million Dollar Challenge
Gener8tor
Lunar Startups
Best Startup

Our Trusted Partners

Google Cloud
Microsoft Azure
Firebase
Supabase
AWS
Heroku
DigitalOcean
Salesforce
Google Cloud
Microsoft Azure
Firebase
Supabase
AWS
Heroku
DigitalOcean
Salesforce

Client Testimonials

This is what our clients have to say about us

Dale H.

Dale H.

Vice President of Admissions and Enrollment Management at Beacon College

"Thank you, Virtue team for being so thorough...and extremely responsive. Very impressive group!"

Summer Nance

Summer Nance

Director of Financial Aid at Limestone University

"Virtue Analytics’s approach to the financial aid awarding process is like a breath of fresh air. Their ability to bridge the competing demands of institutional aid and student needs is unique and effective. Our new students are currently on pace for a 30% growth from last year!"

Matt C.

Matt C.

EVP, Enrollment Services - Higher Education

"Working with Virtue Analytics we have seen our Net Tuition Revenue increase, we have seen our partnership grow along the way, and find opportunities that we didn’t see but data has been able to find in this past year. I strongly encourage you to consider Virtue Analytics and the VIRTUE Platform yourself, it has been a great partnership for us here in Arkansas."

Heather McCowen

Heather McCowen

College Consultant

"I’ve had the pleasure of working with Virtue Analytics on the Top5 Colleges tool, and it has been a significant time-saver in my practice. The tool allows me to compare net price calculators across multiple colleges by entering a student’s information just once, and the accuracy has been excellent. It enables me to provide families with clear, predictive cost insights as we build college lists and discuss affordability. I’ve saved hours outside client meetings and can’t imagine running my practice without it. I highly recommend Virtue Analytics’ Top5 Colleges tool."

Adam Ochwat

Adam Ochwat

High School Principal, CA

"Virtue Analytics is clearly focused on helping students and families. Top5 Colleges is a solid solution that aligns well with what families truly need. What stood out most is the shared mission and genuine care for kids and their families. I value working with teams that bring the same vision, integrity, and heart to their work, and I truly appreciated the time spent with us."

Sophia Taylor

Sophia Taylor

Student

"As a student navigating the college application process, Top5 Colleges made a meaningful difference for me. Even before receiving my award letters, I found the tool extremely helpful. It removed much of the stress of going through multiple financial aid calculators and helped me discover colleges I wouldn’t have considered otherwise—simply because they fit my budget. I appreciated how clean and easy the interface is, the ability to filter by state, and the detailed cost breakdown that clearly shows the out-of-pocket number. Overall, it made the college search feel far more manageable, and I would confidently recommend it to other students and even school counselors."

Ed Recker

Ed Recker

Director, Relationship Management at Sallie Mae

"My first impression of Top5 Colleges was “wow.” It’s an incredibly powerful tool with extensive data that truly empowers both students and counselors. One of the biggest struggles students and families face—something consistently validated by our studies—is understanding how America pays for college, and cost is a major driver in that decision. This tool directly addresses that challenge. I especially appreciate how it allows students to see their academic profile from a merit perspective and understand whether there’s an opportunity to move the needle—whether through improving GPA or increasing ACT or SAT scores. The built-in SAI calculator is incredibly comprehensive yet intuitive, and the platform thoughtfully guides students from high-level decisions like where to study, without even requiring a major upfront. Overall, it’s a fantastic and very well-designed tool."

Dale H.

Dale H.

Vice President of Admissions and Enrollment Management at Beacon College

"Thank you, Virtue team for being so thorough...and extremely responsive. Very impressive group!"

Summer Nance

Summer Nance

Director of Financial Aid at Limestone University

"Virtue Analytics’s approach to the financial aid awarding process is like a breath of fresh air. Their ability to bridge the competing demands of institutional aid and student needs is unique and effective. Our new students are currently on pace for a 30% growth from last year!"

Matt C.

Matt C.

EVP, Enrollment Services - Higher Education

"Working with Virtue Analytics we have seen our Net Tuition Revenue increase, we have seen our partnership grow along the way, and find opportunities that we didn’t see but data has been able to find in this past year. I strongly encourage you to consider Virtue Analytics and the VIRTUE Platform yourself, it has been a great partnership for us here in Arkansas."

Heather McCowen

Heather McCowen

College Consultant

"I’ve had the pleasure of working with Virtue Analytics on the Top5 Colleges tool, and it has been a significant time-saver in my practice. The tool allows me to compare net price calculators across multiple colleges by entering a student’s information just once, and the accuracy has been excellent. It enables me to provide families with clear, predictive cost insights as we build college lists and discuss affordability. I’ve saved hours outside client meetings and can’t imagine running my practice without it. I highly recommend Virtue Analytics’ Top5 Colleges tool."

Adam Ochwat

Adam Ochwat

High School Principal, CA

"Virtue Analytics is clearly focused on helping students and families. Top5 Colleges is a solid solution that aligns well with what families truly need. What stood out most is the shared mission and genuine care for kids and their families. I value working with teams that bring the same vision, integrity, and heart to their work, and I truly appreciated the time spent with us."

Sophia Taylor

Sophia Taylor

Student

"As a student navigating the college application process, Top5 Colleges made a meaningful difference for me. Even before receiving my award letters, I found the tool extremely helpful. It removed much of the stress of going through multiple financial aid calculators and helped me discover colleges I wouldn’t have considered otherwise—simply because they fit my budget. I appreciated how clean and easy the interface is, the ability to filter by state, and the detailed cost breakdown that clearly shows the out-of-pocket number. Overall, it made the college search feel far more manageable, and I would confidently recommend it to other students and even school counselors."

Ed Recker

Ed Recker

Director, Relationship Management at Sallie Mae

"My first impression of Top5 Colleges was “wow.” It’s an incredibly powerful tool with extensive data that truly empowers both students and counselors. One of the biggest struggles students and families face—something consistently validated by our studies—is understanding how America pays for college, and cost is a major driver in that decision. This tool directly addresses that challenge. I especially appreciate how it allows students to see their academic profile from a merit perspective and understand whether there’s an opportunity to move the needle—whether through improving GPA or increasing ACT or SAT scores. The built-in SAI calculator is incredibly comprehensive yet intuitive, and the platform thoughtfully guides students from high-level decisions like where to study, without even requiring a major upfront. Overall, it’s a fantastic and very well-designed tool."

Dale H.

Dale H.

Vice President of Admissions and Enrollment Management at Beacon College

"Thank you, Virtue team for being so thorough...and extremely responsive. Very impressive group!"

Summer Nance

Summer Nance

Director of Financial Aid at Limestone University

"Virtue Analytics’s approach to the financial aid awarding process is like a breath of fresh air. Their ability to bridge the competing demands of institutional aid and student needs is unique and effective. Our new students are currently on pace for a 30% growth from last year!"

Matt C.

Matt C.

EVP, Enrollment Services - Higher Education

"Working with Virtue Analytics we have seen our Net Tuition Revenue increase, we have seen our partnership grow along the way, and find opportunities that we didn’t see but data has been able to find in this past year. I strongly encourage you to consider Virtue Analytics and the VIRTUE Platform yourself, it has been a great partnership for us here in Arkansas."

Heather McCowen

Heather McCowen

College Consultant

"I’ve had the pleasure of working with Virtue Analytics on the Top5 Colleges tool, and it has been a significant time-saver in my practice. The tool allows me to compare net price calculators across multiple colleges by entering a student’s information just once, and the accuracy has been excellent. It enables me to provide families with clear, predictive cost insights as we build college lists and discuss affordability. I’ve saved hours outside client meetings and can’t imagine running my practice without it. I highly recommend Virtue Analytics’ Top5 Colleges tool."

Adam Ochwat

Adam Ochwat

High School Principal, CA

"Virtue Analytics is clearly focused on helping students and families. Top5 Colleges is a solid solution that aligns well with what families truly need. What stood out most is the shared mission and genuine care for kids and their families. I value working with teams that bring the same vision, integrity, and heart to their work, and I truly appreciated the time spent with us."

Sophia Taylor

Sophia Taylor

Student

"As a student navigating the college application process, Top5 Colleges made a meaningful difference for me. Even before receiving my award letters, I found the tool extremely helpful. It removed much of the stress of going through multiple financial aid calculators and helped me discover colleges I wouldn’t have considered otherwise—simply because they fit my budget. I appreciated how clean and easy the interface is, the ability to filter by state, and the detailed cost breakdown that clearly shows the out-of-pocket number. Overall, it made the college search feel far more manageable, and I would confidently recommend it to other students and even school counselors."

Ed Recker

Ed Recker

Director, Relationship Management at Sallie Mae

"My first impression of Top5 Colleges was “wow.” It’s an incredibly powerful tool with extensive data that truly empowers both students and counselors. One of the biggest struggles students and families face—something consistently validated by our studies—is understanding how America pays for college, and cost is a major driver in that decision. This tool directly addresses that challenge. I especially appreciate how it allows students to see their academic profile from a merit perspective and understand whether there’s an opportunity to move the needle—whether through improving GPA or increasing ACT or SAT scores. The built-in SAI calculator is incredibly comprehensive yet intuitive, and the platform thoughtfully guides students from high-level decisions like where to study, without even requiring a major upfront. Overall, it’s a fantastic and very well-designed tool."