Capitol Technology University is a highly ranked technical institution in the Northeast that needed to increase yield and productivity from resources and teams in a competitive recruiting environment.
The Challenge
Capitol Technology University faced several key challenges in managing their enrollment process effectively:
- •Competitive recruiting environment
- •Diverse incoming inquiry demographics
- •Limited capacity to pursue all inquiries appropriately
- •Fluctuating grant/aid availability
- •Large portion of aid distributed through academic merit grids
- •Outdated Net Price Calculator
The Solution
Virtue Analytics deployed a comprehensive strategic enrollment management approach including:
- •Historical enrollment data analysis (7-year period)
- •Predictive conversion modeling across the enrollment funnel
- •Student Success Index (SSI) for individual candidate ranking
- •Weekly automated Inquiry Assessment Reports
- •Intelligent Net Price Calculator
Results Achieved
- ✓Reduced time spent on inquiry candidate preparation and prioritization
- ✓Enhanced visibility across all enrollment funnel stages
- ✓Customized reporting addressing institutional pain points
- ✓Deployed intelligent NPC for undergraduate freshmen class
"Data-driven analytics can optimize higher education enrollment processes through predictive modeling and integrated dashboards."
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