Marquette University campus

Marquette University is a highly ranked private Jesuit research university. It has a nationally recognized program in health sciences, engineering, nursing, and more. Located in Milwaukee, WI it was founded in 1881.

Issues & Concerns

  • MU was witnessing a drop in business school enrollment and quality of incoming class
  • Existing financial aid recommendations (from a legacy competitor) wasn’t meeting the needs of the university
  • Student experiences and engagement vary by college
  • University staff were not able to leverage a lead generation tool to gain traction with potential students and understand how/when to act on inquiries
  • Tool functionality and data visibility was lacking, causing admissions and financial aid teams to work blind, without any usable/valuable insight



Approach & Process

  • Conducted an accelerated deep dive into existing processes and needs of the university relative to net price estimations
  • Reviewed and designed fully encompassing tools for the Admissions & Financial Aid team
  • Incorporated dynamic logic to simplify usability and provide potential candidates with a customized view based on their needs
  • Developed a flexible interface to accommodate both Freshmen and Transfer candidates within a single, seamless portal

Virtue Benefits

  • Provided financial aid recommendations with impact to NTR and tuition discounting
  • Implemented a comprehensive lead generator uniquely customized to MU’s needs and priorities
  • Provided deep data insights across a significantly larger set of attributes related to potential candidates
  • Enabled real-time access and visibility to student traffic and profiles
  • Unlocked valuable context around incoming and future classes to support improved preparation and planning
  • Delivered clean and insightful dashboards leveraging predictive analytics to support strategic planning exercises



Results & Updates

  • Built and deployed the customized Marquette University Scholarship Estimator
  • Developed and released financial-aid scholarship recommendations for Business and Nursing school students
  • Developed dashboard analytics for easy access to data and results
  • Built competitor benchmarking, acceptance modeling, and tool integration
Let's discuss your Enrollment Challenges

Schedule a Demo or contact us at 612-401-5431