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Marquette University
Marquette University is a highly ranked private Jesuit research university. It has a nationally recognized program in health sciences, engineering, nursing, and more. Located in Milwaukee, WI it was founded in 1881.
Issues & Concerns
- MU was witnessing a drop in business school enrollment and quality of incoming class
- Existing financial aid recommendations (from a legacy competitor) wasn’t meeting the needs of the university
- Student experiences and engagement vary by college
- University staff were not able to leverage a lead generation tool to gain traction with potential students and understand how/when to act on inquiries
- Tool functionality and data visibility was lacking, causing admissions and financial aid teams to work blind, without any usable/valuable insight
Approach & Process
- Conducted an accelerated deep dive into existing processes and needs of the university relative to net price estimations
- Reviewed and designed fully encompassing tools for the Admissions & Financial Aid team
- Incorporated dynamic logic to simplify usability and provide potential candidates with a customized view based on their needs
- Developed a flexible interface to accommodate both Freshmen and Transfer candidates within a single, seamless portal
Virtue Benefits
- Provided financial aid recommendations with impact to NTR and tuition discounting
- Implemented a comprehensive lead generator uniquely customized to MU’s needs and priorities
- Provided deep data insights across a significantly larger set of attributes related to potential candidates
- Enabled real-time access and visibility to student traffic and profiles
- Unlocked valuable context around incoming and future classes to support improved preparation and planning
- Delivered clean and insightful dashboards leveraging predictive analytics to support strategic planning exercises
Results & Updates
- Built and deployed the customized Marquette University Scholarship Estimator
- Developed and released financial-aid scholarship recommendations for Business and Nursing school students
- Developed dashboard analytics for easy access to data and results
- Built competitor benchmarking, acceptance modeling, and tool integration