Lyon College, a nationally ranked liberal arts institution in Batesville, Arkansas, faced significant enrollment challenges including increased tuition discounting and declining tuition revenue.
Issues & Concerns
- •Inconsistent new student enrollment results
- •Year-over-year decrease in Net Tuition Revenue (NTR)
- •Year-over-year increase in tuition discount rate (%)
- •Ongoing retention concerns (1st to 3rd semester & on-time graduation)
- •Ineffective net price calculator (NPC) and early awarding cycle
- •Inconsistent awarding program & matrix
Approach & Process
- •Compiled legacy student data with Admission and Institutional Research
- •Cleansed and aggregated data for analysis
- •Created master database with descriptive analytics
- •Developed modeling for Admission and Financial Aid decisions
- •Developed Student Success Index (SSI)
- •Implemented period-in-time recommendations
Virtue Benefits
- •Improved budgeting efficiency and targeted student recruitment with ROI
- •Enhanced admission decisions supporting retention
- •Optimized financial aid award price points for cohorts
- •Weekly SSI refreshes and updates
- •Student rating implementation for retention
- •Strategic NPC development for early awarding
- •Collaborative enrollment health approach
Results & Updates
+9.2%
Fall New Student Enrollment Increase
~$1,100
Net Tuition Revenue Increase per Student
-3.2%
Tuition Discount Reduction
- ✓SSI implemented across inquiry pool through admitted students
- ✓Awarding program minimized over-rewarding
- ✓NPC constructed for fall implementation
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