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Virtue Analytics

University of Northwestern St. Paul

Strategic Enrollment Management

University of Northwestern (UNW) is a Christ-centered liberal arts university located in the heart of the Twin Cities of Minneapolis and St. Paul.

Issues & Concerns

  • Required Net Price Calculator development within 30 days
  • Existing legacy NPC was inadequate for university needs
  • Poor student engagement through current tool
  • Staff unable to leverage tool for student inquiry tracking
  • Lack of functionality and data visibility

Approach & Process

  • Conducted accelerated assessment of processes and requirements
  • Designed customized intelligent Net Price Calculator
  • Incorporated dynamic logic for user customization
  • Developed interface supporting Freshmen and Transfer candidates

Virtue Benefits

  • Enhanced budgeting efficiency with demonstrated ROI
  • Customized iNPC implementation
  • Expanded data insights on candidate attributes
  • Real-time access to student traffic profiles
  • Predictive analytics dashboards for strategic planning

Results & Updates

  • NPC deployed within 30-day timeline
  • Scholarship Estimator released in 14 days
  • Simplified survey portal for all candidate stages

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